Juicing is one of the hottest trends in food right now. Take a look at any random 2015 Christmas Wish List and you’ll probably find a juicer right near the top. It seems like juicing is everywhere: talk shows are talking about it, celebrities are photographed holding fresh drinks, and doctors across the country are encouraging everyone to try this healthy and delicious trend.
The food service industry has taken notice also, with juice bars popping up in every major city and restaurants adding a ‘Fresh-Pressed Juices’ section to their menus. What’s behind this phenomenon?
how juicing became so big
Juicing has been intermittently popular since the 1970s when fitness guru Jack Lalanne first brought his revolutionary “Power Juicer” to TV and a new way of consuming fruits and veggies was born. After a few false reboots in the 80s and early 2000s, juicing exploded back onto the scene in 2010 and has now become a household name.
Just like its low-carb and low-cal forefathers, juicing has soared in popularity for dieters and other health-conscious people. Everyone’s looking for a quick fix to their health: something that’s fast, convenient, and has immediate benefits. Juicing certainly fits the bill but, unlike a fad diet, it has proven health benefits. First time juicers will immediately notice how delicious and filling their drink is. Long-time juicers notice that, thanks to all the extra vitamins and minerals in their diet, they’re sleeping better and improving their health.
benefits of all-natural fresh juices
Weight-conscious people love juicing because of how it trims the waistline. Kids may not like their veggies, but when vegetables are hidden in a fresh fruit juice all they’ll be able to taste is the natural sweetness. Adults of all ages can enjoy juicing as a quick and convenient way to get a nutritious and balanced meal while on the go.
Juicing is also great for people with health issues because it’s easy to digest, high in fiber, and full of natural vitamins, minerals, and anti-oxidants. Studies have shown that increasing the amounts of fresh fruit and vegetables in your diet can reduce your chances of heart disease, stroke, cancer, or Alzheimers.
why more restaurants are offering fresh juices
Not everyone has the time or ability to make fresh juices on their own at home, and restaurants can benefit by jumping on this trend and offering their customers made-to-order juices in addition to their regular menu. This menu item is a great choice for quick service restaurants for a number of reasons:
- Professional-quality juicing equipment is an inexpensive investment that doesn’t take up much counter space.
- The equipment is easy to use and staff can be trained very quickly.
- Customers love to customize their foods and they can choose from either a preset juice recipe or mix and match their own blends.
- Tasty juices made on-the-spot will attract a broader customer base.
“Juicing = Health” is the message that’s being promoted, and this trend has become so popular because it appeals to virtually everyone. At Freshark Juice Bar & Grill, we offer a vast selection of raw, all-natural juices using whole fruits and veggies – no sugar, no preservatives – to help guests pursue optimal health and wellness. Find out more about our tasty juices and smoothies here.